Culture.Story.tribe.

Ethos informs vision. Vision informs action.

Define your organizational culture.

Learn to tell your story and grow your tribe

Reach out

I believe

Telling your origin story creates a connection with customers and creates authenticity.

I BELIEVE

I believe in the power of words.

I believe you have a story and people need to hear it.

I believe you can define and determine the culture

of your company and team.

I believe there is a tribe waiting for you to find them. I believe its' time that poets wrote ballads about you. I believe it's time strangers wanted your autograph on the street. I believe that you can grow your company and you aren't at the mercy of the competition.

YOU ARE YOUR BRAND

There is no such thing as a product.

Not really.

There is the promise of a better life. Of moving from a lesser state to a greater state. If you learn how to make that promise and follow through, you can develop not just customers but brand ambassadors. The kind of tribe that builds statues of you in the park. They will write songs about your life. Traffic will clear when you drive by. Babies will want to be held by you, and your Starbucks order will always be on the house. Isn't it about time?

ORGANIZATION

It's not just about getting the right people on the bus. It's about getting them in the right seat on the bus. Understanding the personality of your brand and how all the players function together as a whole. Building the right team that understands your ethos, vision, and culture is the concrete slab that the building rests upon.

THE WORLD BEYOND - PART 1.

FIRST STEPS...

Usually, when someone knows something very well, they are not the best to introduce someone new, to it. Because they have already been through the complexities and layers of the thing, and have forgotten what it feels like to take the first step.

It takes a lot of work to remember the first steps. Often, beginners find things that experts have long since forgotten with familiarity.

When we have spent many hours inside of a room it becomes familiar. We know where all the light switches are. We know all of the sharp corners to be avoided in the dark. We forget what it was like to turn the worn brass latch, give the door a push and peek inside for the first time, not knowing what we would find there.

This is the curse of assumed knowledge. We assume that because we know, everyone else must know.

One of the most powerful things you can do in your writing, and marketing communication is trying to remember what it feels like to experience something new, and write to that. Give words to the world from that point of view. Stand in the doorway again, peer thru it, and tell us what you see. And since you have already braved the leap across the threshold into the unknown world beyond, you can offer a glimpse to the newcomer of the mysteries to be found there.

Be careful though to not give away too many of the secrets or too many spoilers of the journey ahead. Remember, that you got where you are by discovery along the way. The journey itself is what makes the destination worth getting to. Offer each new pilgrim enough landmarks to start the journey, but not so many that they might overlook new discoveries, just as you did.

“Write drunk, edit sober” was Ernest Hemingway’s decree. Setting aside the fact that Hemingway was a raging alcoholic, this pillar of his creative theology is very true, If not in practicality, but in its intent. What Hemmingway was getting at was that when we seek to communicate, we have to momentarily forget what we know, or hold to be universally experienced by all. Assumed knowledge. We must set aside what we hold to be obvious and understood about a thing, and look at it again through the eyes of first discovery.

-Aaron Konzelman

About Fury and Flame

Congratulations you've landed on my page. That means you test positive for being an absolute legend.

My name is Aaron Konzelman. I have been in communications for 26 years. From songwriting, performing, music production, public speaking and pastoring to marketing brands and building teams.

I love telling stories.

I would love to help tell yours.

Some of the artists and business I have Worked with in the past.

Steve Wariner, George Strait, Marty Stuart, John Conlee, Tommy Emanuell, Blake Shelton, Wynonna Judd, Cactus Moser, Travis Tritt, Moe Bandy, Doug Stone, Jose Feliciano, Steven Curtis Chapman, Natalie Grant, Colony House, Cupid, Michael Martin Murphey, The Gatlin Brothers, The Malpass Brothers, Randy Travis, We are Messengers, Rend Collective, Mark Lowery, Whose Line Is It Anyways live, Noel And Ben Haggard, Oak Ridge Boys, Don Mclean, Johnny Swim, Shawn Mcdonald, Chad Prather, Dave Barnes, Phil Wickham, Christy Nockels, Lyle Lovett, For Him, Elevation Worship, Cory Asbury, Drew Holcomb And The Neighbors, Chris Renzema, Britt Nicole, Aaron Watson, Austin Meade, Bellamy Brothers, Ben Haggard, Eli Young Band, Flatland Calvary, Gio And Hired Guns, Kolby Cooper, Holly Tucker, John Michael Montgomery, Josh Abbott Band, Mark Chessnutt, Mickey Gilley, Neal Mccoy, Randal King, Randy Rogers, Reckless Kelly, Restless Heart, Rick Trevino, Roger Creager, Shane Smith, Stoney Larue, Tanya Tucker, Tg Sheppard, Wade Bowen, William Clark Green, Highland Baptist Church, Sugar Creek Baptist Church, Pleasant Olive Baptist Church, Common Grounds Coffee, Waco Civic Theatre, First Methodist Church Waco, Renew Church Waco, Waco Winery, Clear Creek community Church, Real Life Austin, Life Austin Church, Back Yard Bar and Grill, Baylor University.